Comprehensive Exam

*Disclaimer: Documents on this page were submitted as part of the comprehensive exam for the Public Relations & Advertising program at the USC Annenberg School for Communication and Journalism. The content below does not, in any way, constitute official material from Fenty Beauty.

News Release

Craft a news release that highlights the anniversary of Rihanna’s product line.

Infographic

Create an infographic that depicts Fenty Beauty products in an engaging way with an emphasis on inclusivity. 

Media Analysis

Craft a media analysis report that examines at least five articles for neutral, positive, and negative sentiment, and at least two quotes by financial analysts regarding Fenty Beauty’s parent company, LVMH.

SWOT Analysis

Conduct a SWOT analysis on Fenty Beauty.

Creative Brief

Develop a creative brief for Fenty Beauty’s anniversary campaign.

References

Works and articles cited in the preparation of this comprehensive exam.

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